Thursday, February 19, 2015
Photo Presentations that Work
Last week I shared a story about attending the last straw in a long line of ineffective photo presentations where the speaker wasn't prepared, was disorganized and really all he wanted to do in the end was sell his workshops.
I wrote a bit of a tongue-in-cheek blog post on how to lose the attention of your audience in 5 easy steps. I am here this week to help you understand how to keep your audience in rapt attention and win the admiration of your peers through your presentations.
We'll go through the steps as we did in the previous post.
#1. Your presentation isn't about you at all - it's about your audience. let them know you care about them and their goals by showing up with a prepared, organized and rehearsed presentation. This tells your audience that you care enough about them to take the time to create a great presentation.
#2. You get to name your presentation so give something snappy and information - this is what tells your audience what to expect and attracts them to come listen to you. It helps to write you title AFTER you write the presentation.
#3. You have techniques that work for you so let your audience know what works for you and why. Give them a little background to your workflow from conception to end and why you added or subtracted elements in your process or image.
#4. Do you have workshops? Well it's ok to mention them, but it you are able to give a well rehearsed and organized presentation, show the audience that you care about them and desire to help them become the photographer they want to become then guess what? Your prospective clients will come to you without much prompting.
#5. During the question and answer period, answer the question asked. Do you want to demonstrate a concept with an image? Then use an image already in your presentation. The cool thing about using an image in the presentation is that when you rehearsed your speech, you'll know exactly where the image is and can go directly to it.
Like this? I plan on expanding on each of these topics in coming weeks, there's so much to talk about. But if you want to present a talk that is well-received then this is the way to go.
And again, just though you might like to see another pretty picture. Enjoy!
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